Brand Origin

CAMOOONI derives from the combination of Calm + Ni.
The texture of nature and the earth, and inspiration that arises in an instant.
Anchored in the dialogue between art and self, the brand explores the delicate balance between body and emotion, allowing art to flow freely through everyday dressing.

Designer

CAMOOONI was founded by independent fashion designer Ming.
Recognized by fashion media as a representative of “Chinese Original Designers,” she brings more than fifteen years of design experience.
Ming has trained in contemporary art, embroidery craftsmanship, and material experimentation in Europe and Japan, merging global perspectives with an Eastern sensibility to form a distinctive design language. Her works are frequently featured in international fashion media, celebrity styling, and visual art projects.

the restraint of natural materials and the vibrancy of intuitive color

Philosophy & Aesthetics

At CAMOOONI, rational structure coexists with free-flowing inspiration. We enjoy infusing order with unexpected twists—where precise lines meet illogical playfulness, allowing everyday objects to evolve into something surprising within our designs. The calm of structure and the fluidity of emotion, the restraint of natural materials and the vibrancy of intuitive color—all intertwine to form our aesthetic. Limited vintage details are often paired with vivid or unexpected fabrics, creating a quiet yet distinctive tension through material experimentation and contemporary artistic influence. For CAMOOONI, each piece is envisioned as a long-lasting aesthetic tool rather than a fleeting emotional impulse.

From an independent studio, CAMOOONI has grown into a forward-thinking brand with international influence. Our collections are now stocked in select boutiques in Tokyo, Osaka, Spain, Thailand, and more, and we have been invited to participate in various cross-disciplinary exhibitions and international fashion projects. From an independent studio, CAMOOONI has grown into a forward-thinking brand with international influence. Our collections are now stocked in select boutiques in Tokyo, Osaka, Spain, Thailand, and more, and we have been invited to participate in various cross-disciplinary exhibitions and international fashion projects.

Growth & Global Footprint

From an independent studio, CAMOOONI has grown into a forward-thinking brand with international influence.Our collections are now stocked in select boutiques in Tokyo, Osaka, Spain, Thailand, and more, and we have been invited to participate in various cross-disciplinary exhibitions and international fashion projects.In an era dominated by fast fashion, CAMOOONI remains committed to the values of “niche, limited, and original.”

Presence & Collaboration

CAMOOONI’s creations appear across film and television styling, concert stages, and artistic visual projects, offering narrative-rich and performance-driven looks for characters and artists.
The brand frequently collaborates with well-known celebrities for magazine editorials and promotional styling, ensuring a strong and recognizable identity across diverse media platforms.